Fill Your Heart with Ireland

Tourism Ireland have launched a new global marketing campaign to highlight Ireland as an excellent choice for off-season breaks.

‘These are the moments their heart chose.’

The video follows a real-life Swedish couple, as they took a trip around Ireland in October, wearing head-mounted cameras and heart-rate monitors. In a tourism advertising first, only the footage which spiked a response from the heart-rate monitors was used in the campaign.

The video contains footage from Achill Island, Mayo, Galway, Donegal, Fermanagh and Antrim.